Marketing Essentials

The essential marketing training course for managers

Whether you’re new to a marketing role, an experienced marketer without formal training, looking for a refresher or wanting to progress your marketing career, this marketing training course gives you the core marketing principles, skills and knowledge you need to succeed.

For businesses of all sizes and across all industries, effective marketing is central to your long-term success and profitability. This comprehensive program equips you with an understanding of critical marketing activities, provides a framework for achieving your marketing goals, demonstrates how to identify genuine customer needs and then guides you through how to develop market plans and products.

How this marketing training course benefits you and your organisation:

• Contribute to effective marketing strategies and plans
• Use selected marketing tools
• Identify the role and function of marketing within the organisation
• Develop a framework for a marketing plan

Gain practical skills and knowledge:

• Introduction to the formal framework and philosophies of marketing
• Marketing tools
• How to segment markets and choose targets
• The importance of buyer behaviour and an introduction to market research
• Pricing tactics
• How to combine promotional tools
• Understanding the importance of systems
• The marketing plan

Enrol today

For full details including dates, pricing and registration, select the location that suits you best in Sydney or Canberra.